CHALLENGE

In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement for this year’s red cups, even as holiday shoppers spent more time online, and less time hitting the shops.

SOLUTION

Our solution was to lean into what customers love most about the holidays and the iconic red cup across Instagram, Facebook,
Snapchat, and Twitter.

 

1. TEASING THE RETURN OF RED CUPS

We teed up excitement and speculation for the first ever global launch of Red Cups with playful creative leveraged in local markets
around the world.


Hand-crafted Countdown Contact


Cup Design Teaser

Emoji Countdown


232 Pieces of Content in 30+ Countries


2. CELEBRATING THE RED CUPS' ARRIVAL

We mirrored the craft of the fan-designed cups with lovingly animated GIFs bringing individual designs to life.

3. ENCOURAGING THE SPREADING OF CHEER

We broke through social clutter with arresting posts that reminded people of the joys of sharing a cup of coffee and holiday cheer.

Instagram Innovation

Snapchat Discover Ad

Snapchat Filter

Handcrafted Art

4. SEASONAL PRODUCT MARKETING

We seamlessly intertwined the Red Cup spirit with our evergreen business goal of growing in-app purchases.

RESULTS

We reached a global audience with over 232 pieces of content shared across Facebook, Instagram and Twitter in 30+ countries. Total global engagements exceeded the 4 million mark.